SCMreview 7 March 2015: vol. 1
no. 2
One scientific article from
Lambert and Cooper (2000), the old enough article, was chosen to be reviewed for
SCMreview today. It is about the most noticeable issue in SCM, the integration.
One issue, indeed, is not always the problem. The issue should be a challenge
when it’s seen from positive point of view. The integration is definitely one
issue in SCM. SCM has to play the role in optimally realising the cross-function,
cross-intention and cross-culture integration. The integration naturally aims
to make the market broader, find new loyal customers, or capture other
prospective opportunities. Lambert and Cooper (2000) obviously mentioned that the challenge in SCM implementation is to determine
how to successfully accomplish the integration. They mentioned as well that
the SCM is a new way, at least in the
early 2000s, to manage the business and
its relationships.
The terms cross-thing above are key issues in SCM execution. One industry
cannot be – functionally, intentionally, and culturally – realised by – only –
one individual company, it has to be integrated in one – initiatively or
naturally – developed network. The internet and communication technologies are
two kinds of – embedded – technology that can probably optimise the integration
and shift it become new opportunity for all SCM players. In fact, the
integration in SCM is not a problem anymore, it is only a challenge or a new –
considerable – opportunity for SCM players, as well for SCM researchers and
technology industry actors. [dnu]
Reference
Lambert DM, Cooper MC. 2000. Issues in supply chain
management. Industrial Marketing Management
(29) 1: 65 – 83.
